- ISBN13: 9780982379301
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea–it’s easy to make a lot of money from advertising. That’s right, easy money! This book, OUTRAGEOUS ADVERTISING THAT’S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with exa… More >>
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
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Vintage Advertising Collectible — Nation-Wide Employment Service — Letter Opener Knife Combination… More >>
Vintage Advertising Collectible — Nation-Wide Employment Service — Letter Opener Knife Combination
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- ISBN13: 9781904915010
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The long–awaited reissue of the million–copy best–seller that FORBES magazine called “A valuable primer on advertising for any businessman or investor.” With a new Foreword by Sir Alan Parker…. More >>
Confessions of an Advertising Man
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- ISBN13: 9780321495990
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”
—Danny Sullivan, Editor SearchEngineWatch.com
Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company ca… More >>
Search Engine Advertising: Buying Your Way to the Top to Increase Sales
Permanent link to this post (141 words, 1 image, estimated 34 secs reading time)
- ISBN13: 9780130957016
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field…. More >>
Tested Advertising Methods
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Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >>
Advertising
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- ISBN13: 9780500287385
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the great… More >>
The Advertising Concept Book
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- ISBN13: 9781427796714
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, le… More >>
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
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“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.” —Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revis… More >>
Creative Advertising, New Edition
Permanent link to this post (103 words, 1 image, estimated 25 secs reading time)
- ISBN13: 9780470051245
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success…. More >>
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Permanent link to this post (97 words, 1 image, estimated 23 secs reading time)
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