Comments for Advertising Place http://www.advertising-pl.com Fri, 26 Mar 2010 04:07:51 +0000 hourly 1 Comment on Advertising the American Dream: Making Way for Modernity, 1920-1940 by Erin Blakemore http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/comment-page-1/#comment-127 Erin Blakemore Fri, 26 Mar 2010 04:07:51 +0000 http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/#comment-127 Roland Marchand's book is an excellent analysis and history of the advertising industry's move towards modernization from the 20s to the 40s. Beautifully illustrated and entertainingly written, Marchand's book lays out important paradigms for the analysis of advertising of the period. His accounts of the different advertising "parables" created during the time to sell more and more consumer goods is fascinating. A must-read. Rating: 5 / 5 Roland Marchand’s book is an excellent analysis and history of the advertising industry’s move towards modernization from the 20s to the 40s. Beautifully illustrated and entertainingly written, Marchand’s book lays out important paradigms for the analysis of advertising of the period. His accounts of the different advertising “parables” created during the time to sell more and more consumer goods is fascinating. A must-read. Rating: 5 / 5

]]> Comment on Advertising the American Dream: Making Way for Modernity, 1920-1940 by Anonymous http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/comment-page-1/#comment-126 Anonymous Fri, 26 Mar 2010 03:54:44 +0000 http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/#comment-126 Marchand's book is an excellent overview of print ads from 1920-1940. Drawing upon copious research, Marchand makes the case that many of the features of modern print ads first appeared during this time period. Ads from Lysol and Lucky Strike are featured as well as some from lesser-known companies. Innovations such as the use of color and the use of the dramatic monologue are also featured. A must -read for those interested in history, business or graphic arts. Rating: 5 / 5 Marchand’s book is an excellent overview of print ads from 1920-1940. Drawing upon copious research, Marchand makes the case that many of the features of modern print ads first appeared during this time period. Ads from Lysol and Lucky Strike are featured as well as some from lesser-known companies. Innovations such as the use of color and the use of the dramatic monologue are also featured. A must -read for those interested in history, business or graphic arts. Rating: 5 / 5

]]> Comment on Advertising the American Dream: Making Way for Modernity, 1920-1940 by historiker33 http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/comment-page-1/#comment-125 historiker33 Fri, 26 Mar 2010 02:10:01 +0000 http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/#comment-125 My only problem with Marchand is that he does not, and really, cannot gauge the effect these ads had on people. While the book is insightfull, well written, and full of intellectal tidbits, that one weakness does tend to bother. <br /> <br />Overall, a very good read that provides a nice comparision and contrast with other authors like Lizabeth Cohen. Rating: 4 / 5 My only problem with Marchand is that he does not, and really, cannot gauge the effect these ads had on people. While the book is insightfull, well written, and full of intellectal tidbits, that one weakness does tend to bother.

Overall, a very good read that provides a nice comparision and contrast with other authors like Lizabeth Cohen. Rating: 4 / 5

]]> Comment on Advertising the American Dream: Making Way for Modernity, 1920-1940 by E. Haynor http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/comment-page-1/#comment-124 E. Haynor Fri, 26 Mar 2010 00:24:23 +0000 http://www.advertising-pl.com/advertising-the-american-dream-making-way-for-modernity-1920-1940/#comment-124 chillin on my floor cuz i had to drop the class because it was 40 min away and i was unaware until i tried to find it. Rating: 5 / 5 chillin on my floor cuz i had to drop the class because it was 40 min away and i was unaware until i tried to find it. Rating: 5 / 5

]]> Comment on Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Anonymous http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/comment-page-1/#comment-123 Anonymous Wed, 24 Mar 2010 00:18:52 +0000 http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/#comment-123 Between this book and the Barry Maher book on yellow pages advertising, you'll have just about everything you need to know about small business advertising. Stop the phone company ripping you off--be informed. Rating: 5 / 5 Between this book and the Barry Maher book on yellow pages advertising, you’ll have just about everything you need to know about small business advertising. Stop the phone company ripping you off–be informed. Rating: 5 / 5

]]> Comment on Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Anonymous http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/comment-page-1/#comment-122 Anonymous Wed, 24 Mar 2010 00:11:15 +0000 http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/#comment-122 When I read the book I found that it makes you learn about business in a way that was meeting you at your level. <p>It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.<p>Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy! Rating: 5 / 5 When I read the book I found that it makes you learn about business in a way that was meeting you at your level.

It showed simple ideas and moved you from the basics to higher levels of marheting. It was easy to see exactly what I never knew and others things that I forgot.

Living in England it showed me just how simple this book transends across all continents and makes a dream a reality. I just want the book back, it seems everyone want to review it and then rush out and buy a copy! Rating: 5 / 5

]]> Comment on Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Marcus Chacos http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/comment-page-1/#comment-121 Marcus Chacos Tue, 23 Mar 2010 23:42:55 +0000 http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/#comment-121 This was a great introduction to advertising and marketing strategies. I found the techniques uselful and easy to implement (in fact, there were more techniques than I could ever hope to use). The book was highly readable and provided great insight and value. <br /> <br />A great beginners book while also being a more than useful resouce for idea generation and strategic creation (as well as tactical application) for the experiecnes marketer. <br /> <br />Overall, an excellent resource! Rating: 4 / 5 This was a great introduction to advertising and marketing strategies. I found the techniques uselful and easy to implement (in fact, there were more techniques than I could ever hope to use). The book was highly readable and provided great insight and value.

A great beginners book while also being a more than useful resouce for idea generation and strategic creation (as well as tactical application) for the experiecnes marketer.

Overall, an excellent resource! Rating: 4 / 5

]]> Comment on Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Peter Finfrock http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/comment-page-1/#comment-120 Peter Finfrock Tue, 23 Mar 2010 21:58:10 +0000 http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/#comment-120 The author seems to be resting on his laurels with this book, which does not inspire any "a-ha" moments. Rating: 2 / 5 The author seems to be resting on his laurels with this book, which does not inspire any “a-ha” moments. Rating: 2 / 5

]]> Comment on Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Anonymous http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/comment-page-1/#comment-119 Anonymous Tue, 23 Mar 2010 21:55:18 +0000 http://www.advertising-pl.com/guerrilla-advertising-cost-effective-techniques-for-small-business-success/#comment-119 This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It's written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he's talking about first hand and his success rate should speak for itself. Don't bother with anything else, unless you like frustrations and failure. Rating: 3 / 5 This book is almost ten years old. There is really nothing else to say. For a current intelligent read, read Guerrilla PR Wired. It’s written by PR mogul Michael Levine, President of Levine Communications. Guerrilla PR Wired is written by a man who knows what he’s talking about first hand and his success rate should speak for itself. Don’t bother with anything else, unless you like frustrations and failure. Rating: 3 / 5

]]> Comment on Advertising For Dummies by zitcat http://www.advertising-pl.com/advertising-for-dummies/comment-page-1/#comment-118 zitcat Tue, 23 Mar 2010 10:26:33 +0000 http://www.advertising-pl.com/advertising-for-dummies/#comment-118 If your looking to find data on advertising, look elsewhere <br />Your wasting your time looking for any real advertising tips. "Be creative" is about the gist of every tip you get. <br />If your deciding on options for advertising, when to advertise, where, pricing, this book is for you. <br />Plus a few anecdotes and you get this wonderful book. <br /> Rating: 5 / 5 If your looking to find data on advertising, look elsewhere

Your wasting your time looking for any real advertising tips. “Be creative” is about the gist of every tip you get.

If your deciding on options for advertising, when to advertise, where, pricing, this book is for you.

Plus a few anecdotes and you get this wonderful book.

Rating: 5 / 5

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