Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising…. More >>
Advertising
Advertising
Posted 25 Mar 2010
Category General
Category General
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9781427796714
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients. With brevity, le… More >>
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
The Advertising Concept Book
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9780500287385
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the great… More >>
The Advertising Concept Book
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9780982379301
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea–it’s easy to make a lot of money from advertising. That’s right, easy money! This book, OUTRAGEOUS ADVERTISING THAT’S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with exa… More >>
Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
Creative Advertising, New Edition
Posted 25 Mar 2010
Category General
Category General
Product Description
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas.” —Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revis… More >>
Creative Advertising, New Edition
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9780470051245
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success…. More >>
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Advertising: Concept and Copy, Second Edition
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9780393731590
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white…. More >>
Advertising: Concept and Copy, Second Edition
How to Get Ahead In Advertising
Posted 25 Mar 2010
Category General
Category General
Description
Two heads are not necessarily better than one in this “highly entertaining” (The Hollywood Reporter), “blistering” (Los Angeles) satire about a man brought to the edge of insanity by a rival out for control of his career and his body! To hotshot ad exec Dennis Bagley (RichardE. Grant), people are pathetic sheep to whom he can sell anything except a brand-new pimple cream. Creatively blocked, Dennis becomes so stressed that he sprouts a pimple of his own a pimple that eventually grows into a huge head…with a mind and a voice! Before long, the sassy carbuncle takes over Dennis’ life, revealing to him a diabolical plan to control the masses. Now Dennis must find courage deep within himself to save societyand himselffro… More >>
How to Get Ahead In Advertising
Integrated Advertising, Promotion and Marketing Communications
Posted 25 Mar 2010
Category General
Category General
Product Description
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program The carefully integrated approach of this text blends advertising, … More >>
Integrated Advertising, Promotion and Marketing Communications
The Fall of Advertising and the Rise of PR
Posted 25 Mar 2010
Category General
Category General
- ISBN13: 9780060081997
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers — all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and… More >>
The Fall of Advertising and the Rise of PR